Matthias successfully defended his PhD thesis titled "Exploring the emergence and shifting of new and radical product concepts in the context of In-vitro Diagnostics industry" on June 10, 2020 at University of Gloucestershire, UK.
The examination committee: Professor Nikolaos Tzokas of Mohammad Bin Salman College of Business & Entrepreneurship, Saudi Arabia (external) and Dr Phillipa Ward of University of Gloucestershire (internal).
Matthias explores how new radical product concepts emerge under uncertainty in the context of the In-vitro Diagnostics (IVD) industry. Specifically, he studies how new product concepts that build on fundamentally new technology are elaborated, defined and modified in an early development stage within a globally operating corporation. In his theory building thesis, Matthias develops a theory of Scoping to explain the emergence of new product concepts under uncertainty. This thesis sheds light on the dynamics of new, radical product development in complex market and corporate environments, contributing to our understanding of constant adaptation processes - concept shifts - during early development phases.
Matthias is an Innovation Manager, working in the medical device industry. In the past years, Matthias held various positions in the pharmaceutical and life sciences industries. His research interest is Innovation and R&D Management particularly in the context of highly regulated industries. He also holds a Master in European Business from the ESCP Europe Business School and a diploma in pharmaceutical engineering.